It's been far too long since my last post! I have been busy writing press releases, researching potential new clients, and helping compile a large mailing list (almost 500 people!) for a client's campaign. Things like mailing lists tend to be the less glamorous side of marketing and public relations, but still remain crucial elements for any campaign. If the mailing addresses aren't correct, the rest of the campaign becomes ineffective and a waste of time and money!
Karen mentioned helping with a tag-line for a campaign. The client, who is one of our pro-bono clients, loved it! We held a press conference for them to announce a new environmental friendly project, and we had a fantastic turnout. We generated more than $16,000 of FREE media coverage with just ONE press conference!
Just a quick note on how we calculate that $16,000 worth of coverage. One of my tasks that needs to be done about once a week, is something we call AdQuiv. As a free service to our clients, we monitor media coverage by measuring (in inches) any coverage that our clients get, online or in print, and multiply that by a certain rate. The rates vary based on the publication or the size of the online article. We also have a way of measuring the value of TV coverage, with a rate per minute.
That's my update for now, a little long again! I leave today for a short vacation and return on Monday to wrap up my last couple of weeks as an intern. The summer has flown by!
Sarah
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